Unique Analytical Methodology

There are five key steps to OLRM, each having significant advantages over traditional influence mapping processes.

1. Profile: using customizable, objective criteria
2. Analysis: via the Horsham Grid™
3. Report: feedback and assessment of current programs
4. Strategic recommendations: specific for your relationship marketing plans
5. Implementation: Envision can implement or manage your OLRM strategy

OLRM uses a proprietary methodology and software tool designed specifically for this analysis. Results from profiling and other key customer data are captured and plotted on the Horsham Grid™. This allows for the simple assessment and monitoring of opinion leaders over time.

The Horsham Grid™

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